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DIY Musician

Social Media Marketing Strategy: Have Fun and Make Great Music

As someone who is currently both in charge of Ivy Hill Entertainments Social Media efforts and thinking forward to releasing his own music in 2016, social media marketing has been on my mind a lot lately.

In working with my band Please Do Not Fight, I went through a long phase where I did what I think a lot of musicians do: I spent a ton of time doing the internet grind, trying to market my band, when I could have been sinking that time and energy into generating great content. There's going to be a time in your career where it's really important to do a big internet push, but it's important not to focus on it too early. What's the point of pushing your stuff out there before it's any good?

Generating great content and making great music should always be the priority. It's fun for you and it gives you something to genuinely talk about with the people of internet land. After all, that's why you're in this to begin with! You can get pretty far with a ton of likes and retweets, but it's the artists that do really great work that stick around.

That being said, no one will know you're doing really great work unless you tell them about it. I'm very fortunate in that I enjoy being on social media whether I have a thing to promote or not. This is key: Make your relationship with social media fun. If you don't personally get something out of creating music, you will create bad music. Likewise, if you aren't finding something enjoyable in your social media experience, you will have a hard time feeling like it's not just an obligation and the people reading will know. Find your niche - whether it's long blog posts on Tumblr, Haiku's on Twitter or photography on Instagram. Discover a way to social media that you're going to enjoy and remember, it's better to focus on one social media channel and kill it than to spread yourself too thing by trying to post on everything.

Oh also, make sure you have a website. It's 2015. You have no excuse anymore!

This rant was inspired by a little blog out south called Middle Tennessee Music that I recommend you check out here.

Have fun out there!


DIY Musician Podcast

DIY Musician Podcast

It's been a while since I released any music, so as I begin to look towards an early 2016 single or two the time has come for me to shake the dust off of my old DIY Marketing hat and stretch other parts of my creative mind.

As a fan of podcasts, one of my favorite resources for such a headspace is the CD Baby DIY Musician Podcast.

Hosted by Kevin Breuner, the podcast - although released semi-sporadically - runs the gambit of subjects and includes input from plenty of ground level musicians. In my mind this is a nice change from a lot of podcasts that tend to focus on folks who have had a large amount of break through success. Rather than focusing energy there, Kevin involves many more musicians who are really working the grind, making a middle-class living playing music. The advice is practical, down to earth and immediately applicable in most cases.

I have also always been a fan of CD Baby. They're a smaller company with a community feel that really works to support independent art and I hope manages to stick around in the post-CD world.

I vision a bright future for Ivy Hill Entertainment in the podcasting world - it is something I have brainstormed on numerous occasions. But until then, you can check out the CD Baby DIY Musician Podcast here and subscribe on iTunes here.

Got any other podcasts that are a good listen for DIY Musician types? Tweet at us or let us know about it on Facebook!