As someone who is currently both in charge of Ivy Hill Entertainments Social Media efforts and thinking forward to releasing his own music in 2016, social media marketing has been on my mind a lot lately.
In working with my band Please Do Not Fight, I went through a long phase where I did what I think a lot of musicians do: I spent a ton of time doing the internet grind, trying to market my band, when I could have been sinking that time and energy into generating great content. There's going to be a time in your career where it's really important to do a big internet push, but it's important not to focus on it too early. What's the point of pushing your stuff out there before it's any good?
Generating great content and making great music should always be the priority. It's fun for you and it gives you something to genuinely talk about with the people of internet land. After all, that's why you're in this to begin with! You can get pretty far with a ton of likes and retweets, but it's the artists that do really great work that stick around.
That being said, no one will know you're doing really great work unless you tell them about it. I'm very fortunate in that I enjoy being on social media whether I have a thing to promote or not. This is key: Make your relationship with social media fun. If you don't personally get something out of creating music, you will create bad music. Likewise, if you aren't finding something enjoyable in your social media experience, you will have a hard time feeling like it's not just an obligation and the people reading will know. Find your niche - whether it's long blog posts on Tumblr, Haiku's on Twitter or photography on Instagram. Discover a way to social media that you're going to enjoy and remember, it's better to focus on one social media channel and kill it than to spread yourself too thing by trying to post on everything.
Oh also, make sure you have a website. It's 2015. You have no excuse anymore!
This rant was inspired by a little blog out south called Middle Tennessee Music that I recommend you check out here.
Have fun out there!